"Gain maximum exposure all year long in the automotive industry's most widely used retail catalog."

The Specialty Catalog is a great way to stay in front of car and truck enthusiasts across North America and 1,000s of jobbers all year long. Whether your strategy is to introduce new products, or increase brand awareness and sales, advertising in the Specialty Catalog is a MUST!

KEYSTONE | ANNUAL RETAIL CATALOG

Over 218,000 Retail Catalogs Printed

The Specialty Catalog is the most widely used accessories catalog in the automotive industry. With distribution throughout North America, and Europe, your products and brand will be seen by more than 218,000 consumers and jobbers. 

Easy To Use & Comprehensive

Eleven product categories with detailed manufacturer's and product indexes make this catalog an easy-to-use, reference tool for both wholesale and retail customers.

Maximum Reach

It's like getting 3 ads for the price of 1! Your ads will not only be in automotive jobbers'' imprinted retail catalogs, but they'll also be in the print and digital wholesale catalogs that more than 10,000 automotive jobbers use all year.

Pricing & Inventory

2019 Marketing Programs Rate Card

  Requirements

  • Supplier designs inside and outside cover ads. Inside and outside cover ads can only be branding ads.
  • Keystone designs full page, half page, cover and new supplier/new product showcase full page ads unless provided by supplier
  • Keystone designs all section lead and new product showcase 1/4p ads
  • Ads should include manufacturer's #s and descriptions when 2 or more items are listed together
  • Ads should not include displays, websites, contact information, QR codes or social media links
  • Last year's ad will be used when ad materials aren't uploaded to the FTP site by the due dates
     *Click on "Tools" for Ad Deadlines, Specifications and File Upload Instructions